One World Observatory: Immersive Experience

Float4 designed, produced and integrated a new multimedia visitor experience at One World Observatory. Thus presenting a narrative voyage through the past, present, and future of New York City.

The Global Welcome Center of One World Observatory introduces guests to an interactive and data-driven visual installation on a high-resolution LED display of monumental proportions. The content relies on a live data feed from the ticketing system to greet each visitor in their language of origin. The Welcome Wall displays and celebrates the starting points for each visitor’s journey and is customizable for VIPs or special events. The Reflection Screen gives visitors a bird’s eye view of One World Trade Center. This is done on a multi-faceted custom-built projection screen using stylized 3D content.

The Horizon Grid is a digital mosaic of over 140 LCD displays. It presents a brief history of Lower Manhattan through a thoughtfully animated audiovisual journey. Therefore, the Grid introduces historic events and locations viewable from the observatory. The Portal Wall presents a contemporary view of the World Trade Center Plaza. This includes future developments such as 5 World Trade Center and the Perlman Center for the Arts.  FLOAT4 also redesigned the content for the digital signage for the box office and sales kiosks. These displays inform visitors of the visibility conditions at the top in real-time. For details, visit One World Observatory: Immersive Experience - FLOAT4

Photographs courtesy of One World Observatory